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Sensory Overload

Practice Problem 1 - Musak, iPods, cell phones, visual imagery, TV, advertising, the Internet, fusion food, exotic restaurants, sports entertainment, animated billboards, and flashing signs are just a few examples of the kinds of sensory input humans receive on a daily basis. The average supermarket has over 30,000 products and scientists have discovered that this overwhelming assault on our senses impacts our brain-waves. Our senses are continually inundated in ways that would not have been thought possible in our grandparents' and great grandparents' era. We embrace multitasking in all areas of our lives even as investigators raise questions about its effectiveness and advisability. What is the possible future impact of this sensory overload and how will we accommodate our need to process increasing amounts of information?